the good stf
Nine Lives
Description
Nine Lives is Cassia Clarke’s podcast for people who have never quite felt at home in traditional wellness spaces. Sitting at the intersection of survival, reinvention and self-reclamation, it creates a platform for outsiders, misfits and unconventional thinkers to feel seen and heard. Cassia wanted a brand that felt unmistakably hers: raw, bold and full of personality. We developed a distinctive visual identity that moved away from familiar wellness clichés, bringing a rebellious energy to honest conversations about personal growth and transformation.
Services
Brand Strategy
Visual Identity
Podcast Art
Social Design
Merch Design
Description
Nine Lives is Cassia Clarke’s podcast for people who have never quite felt at home in traditional wellness spaces. Sitting at the intersection of survival, reinvention and self-reclamation, it creates a platform for outsiders, misfits and unconventional thinkers to feel seen and heard. Cassia wanted a brand that felt unmistakably hers: raw, bold and full of personality. We developed a distinctive visual identity that moved away from familiar wellness clichés, bringing a rebellious energy to honest conversations about personal growth and transformation.
Services
Brand Strategy
Visual Identity
Podcast Art
Social Design
Merch Design
Description
Nine Lives is Cassia Clarke’s podcast for people who have never quite felt at home in traditional wellness spaces. Sitting at the intersection of survival, reinvention and self-reclamation, it creates a platform for outsiders, misfits and unconventional thinkers to feel seen and heard. Cassia wanted a brand that felt unmistakably hers: raw, bold and full of personality. We developed a distinctive visual identity that moved away from familiar wellness clichés, bringing a rebellious energy to honest conversations about personal growth and transformation.
Services
Brand Strategy
Visual Identity
Podcast Art
Social Design
Merch Design
PROBLEM
Traditional wellness branding often follows the same visual language of soft colours, polished perfection and aspirational lifestyles. This didn't reflect Cassia's personality, her audience or the messy, nonlinear reality of personal growth. The challenge was to create an identity that felt rebellious and unconventional without losing its emotional depth. It needed to balance strength with vulnerability, feel authentic to Cassia and have the flexibility to grow beyond the podcast into a wider brand.
Services
We developed the Nine Lives identity, drawing inspiration from underground music culture, tattoo symbolism and distressed editorial design. The result was a distinctive visual language built around a custom logo suite, expressive typography, bold colour palettes, original illustrations and layered graphic treatments. We brought the identity together in a comprehensive set of brand guidelines, developing applications across podcast artwork, social content, and merchandise. Every element was designed to work as part of a flexible system, giving Nine Lives a recognisable visual presence while leaving room for creativity and experimentation.
OUTCOME
The result is a brand that feels unapologetically Cassia. Bold, rebellious and full of character, the identity challenges the conventional aesthetics of wellness while staying true to the podcast's message of individuality, transformation and belonging. More than a podcast identity, the rebrand establishes a complete visual world with the flexibility to grow into merchandise, campaigns and future ventures. A distinctive foundation that gives Nine Lives its own space within wellness culture, without having to conform to it.
PROBLEM
Traditional wellness branding often follows the same visual language of soft colours, polished perfection and aspirational lifestyles. This didn't reflect Cassia's personality, her audience or the messy, nonlinear reality of personal growth. The challenge was to create an identity that felt rebellious and unconventional without losing its emotional depth. It needed to balance strength with vulnerability, feel authentic to Cassia and have the flexibility to grow beyond the podcast into a wider brand.
Services
We developed the Nine Lives identity, drawing inspiration from underground music culture, tattoo symbolism and distressed editorial design. The result was a distinctive visual language built around a custom logo suite, expressive typography, bold colour palettes, original illustrations and layered graphic treatments. We brought the identity together in a comprehensive set of brand guidelines, developing applications across podcast artwork, social content, and merchandise. Every element was designed to work as part of a flexible system, giving Nine Lives a recognisable visual presence while leaving room for creativity and experimentation.
OUTCOME
The result is a brand that feels unapologetically Cassia. Bold, rebellious and full of character, the identity challenges the conventional aesthetics of wellness while staying true to the podcast's message of individuality, transformation and belonging. More than a podcast identity, the rebrand establishes a complete visual world with the flexibility to grow into merchandise, campaigns and future ventures. A distinctive foundation that gives Nine Lives its own space within wellness culture, without having to conform to it.
