the good stf
NOMO
Description
NOMO, the UK's leading free-from chocolate brand, needed a distinctive visual world to bring its refreshed identity to life. The work presented in this case study showcases my original creative direction and artwork exclusively. Red Brick Road's subsequent production rollout is not included. NOMO's live brand presence can be viewed on their website.
Services
Creative Direction
Collage Creation
Description
NOMO, the UK's leading free-from chocolate brand, needed a distinctive visual world to bring its refreshed identity to life. The work presented in this case study showcases my original creative direction and artwork exclusively. Red Brick Road's subsequent production rollout is not included. NOMO's live brand presence can be viewed on their website.
Services
Creative Direction
Collage Creation
Description
NOMO, the UK's leading free-from chocolate brand, needed a distinctive visual world to bring its refreshed identity to life. The work presented in this case study showcases my original creative direction and artwork exclusively. Red Brick Road's subsequent production rollout is not included. NOMO's live brand presence can be viewed on their website.
Services
Creative Direction
Collage Creation
PROBLEM
With a younger audience to engage, NOMO needed a playful, expressive visual language that could bring fresh energy to its recent rebrand. Collage is a deceptively specialist skill. Getting the balance of colour, composition, imagery and personality right takes a considered artistic eye, particularly when creating something that feels youthful without becoming chaotic or childish. The agency's initial explorations hadn't quite captured the desired tone, which is why I was specifically commissioned for my collage expertise and creative direction. The challenge was to turn NOMO's refreshed identity into a cohesive, distinctive brand world that felt both playful and purposeful.
Services
I independently led and executed the entire creative treatment, from initial concept and art direction through to the creation of original collage artwork and visual assets. Drawing on my signature mixed-media style, I built a playful, layered world through bold colour, unexpected compositions, texture and image-making. Rather than creating isolated illustrations, I developed a complete visual language that gave NOMO's refreshed identity a distinct artistic personality. The finished artwork, creative direction and collage assets were delivered to Red Brick Road as the foundation for their subsequent production rollout across digital channels.
OUTCOME
The result was a fully realised creative treatment that transformed NOMO's refreshed identity into a vibrant, playful and distinctive brand world. My original art direction, collage treatment and creative assets provided the foundation for Red Brick Road's subsequent digital production, giving the agency an established visual language to adapt and implement across channels. The wider NOMO work went on to receive recognition at the 2025 DMA Awards, including an award in Social Media and a shortlist in Brand Building.
PROBLEM
With a younger audience to engage, NOMO needed a playful, expressive visual language that could bring fresh energy to its recent rebrand. Collage is a deceptively specialist skill. Getting the balance of colour, composition, imagery and personality right takes a considered artistic eye, particularly when creating something that feels youthful without becoming chaotic or childish. The agency's initial explorations hadn't quite captured the desired tone, which is why I was specifically commissioned for my collage expertise and creative direction. The challenge was to turn NOMO's refreshed identity into a cohesive, distinctive brand world that felt both playful and purposeful.
Services
I independently led and executed the entire creative treatment, from initial concept and art direction through to the creation of original collage artwork and visual assets. Drawing on my signature mixed-media style, I built a playful, layered world through bold colour, unexpected compositions, texture and image-making. Rather than creating isolated illustrations, I developed a complete visual language that gave NOMO's refreshed identity a distinct artistic personality. The finished artwork, creative direction and collage assets were delivered to Red Brick Road as the foundation for their subsequent production rollout across digital channels.
OUTCOME
The result was a fully realised creative treatment that transformed NOMO's refreshed identity into a vibrant, playful and distinctive brand world. My original art direction, collage treatment and creative assets provided the foundation for Red Brick Road's subsequent digital production, giving the agency an established visual language to adapt and implement across channels. The wider NOMO work went on to receive recognition at the 2025 DMA Awards, including an award in Social Media and a shortlist in Brand Building.
