the good stf
Orluna Lighting
Description
Orluna believes great lighting does more than illuminate a space; it transforms how we experience it. Specialising in high-end architectural lighting, their products can be found in luxury hotels, retail spaces, businesses and residences across the world. Working at Brave, I led the UX, UI and website design as part of a complete brand repositioning, bringing Orluna's new aspirational identity and 'Beautifully Lit' positioning to life online. Credits: Brave - Brand Strategy & Creative Agency. Rupert Knowlden & Lee Robbins - Brand Identity & Creative Direction. Steph Martin & Oli Geal - UX, UI & Website Design.
Services
UX Strategy
UX Design
UI Design
Website Design
Digital Art Direction
Description
Orluna believes great lighting does more than illuminate a space; it transforms how we experience it. Specialising in high-end architectural lighting, their products can be found in luxury hotels, retail spaces, businesses and residences across the world. Working at Brave, I led the UX, UI and website design as part of a complete brand repositioning, bringing Orluna's new aspirational identity and 'Beautifully Lit' positioning to life online. Credits: Brave - Brand Strategy & Creative Agency. Rupert Knowlden & Lee Robbins - Brand Identity & Creative Direction. Steph Martin & Oli Geal - UX, UI & Website Design.
Services
UX Strategy
UX Design
UI Design
Website Design
Digital Art Direction
Description
Orluna believes great lighting does more than illuminate a space; it transforms how we experience it. Specialising in high-end architectural lighting, their products can be found in luxury hotels, retail spaces, businesses and residences across the world. Working at Brave, I led the UX, UI and website design as part of a complete brand repositioning, bringing Orluna's new aspirational identity and 'Beautifully Lit' positioning to life online. Credits: Brave - Brand Strategy & Creative Agency. Rupert Knowlden & Lee Robbins - Brand Identity & Creative Direction. Steph Martin & Oli Geal - UX, UI & Website Design.
Services
UX Strategy
UX Design
UI Design
Website Design
Digital Art Direction
PROBLEM
Despite an impressive international portfolio, Orluna's existing brand perception wasn't reflecting the quality, ambition or emotional impact of its products. The challenge was to shift the brand towards a more aspirational, design-led positioning, moving beyond lighting as a functional product to celebrating the atmosphere and experience it creates. The digital experience needed to communicate this new direction while showcasing Orluna's extensive product offering.
Services
I led the UX, UI and website design, translating the new brand positioning into an elegant, immersive digital experience that placed the beauty and impact of light at its heart. Working with the wider team at Brave, the website brought together over 250 bespoke CGI images, motion renders and a new lifestyle photography shoot, creating a rich visual experience that showcased Orluna's products in a completely new light.
OUTCOME
The result was a complete transformation of Orluna's brand and digital presence, establishing a more aspirational identity that reflected the quality and innovation behind its products. The new website received glowing customer feedback and achieved a 40% increase in website dwell time, demonstrating the impact of a more engaging, experience-led approach to showcasing the brand.
PROBLEM
Despite an impressive international portfolio, Orluna's existing brand perception wasn't reflecting the quality, ambition or emotional impact of its products. The challenge was to shift the brand towards a more aspirational, design-led positioning, moving beyond lighting as a functional product to celebrating the atmosphere and experience it creates. The digital experience needed to communicate this new direction while showcasing Orluna's extensive product offering.
Services
I led the UX, UI and website design, translating the new brand positioning into an elegant, immersive digital experience that placed the beauty and impact of light at its heart. Working with the wider team at Brave, the website brought together over 250 bespoke CGI images, motion renders and a new lifestyle photography shoot, creating a rich visual experience that showcased Orluna's products in a completely new light.
OUTCOME
The result was a complete transformation of Orluna's brand and digital presence, establishing a more aspirational identity that reflected the quality and innovation behind its products. The new website received glowing customer feedback and achieved a 40% increase in website dwell time, demonstrating the impact of a more engaging, experience-led approach to showcasing the brand.
