STF Studio

The Good stf

House of Pyramid

SCOPE

House of Pyramid came to us with an established reputation for creating immersive, entertainment-led experiences, but needed a brand identity that better reflected the ambition and character of the work.

We developed a complete visual identity designed to position House of Pyramid as a distinctive creative partner, bringing together luxury, eccentricity and a sharper contemporary edge across every brand touchpoint.

SERVICES

Brand Strategy
Visual Identity
Social Templates
Business Documents
Presentation Templates
Website Design
Website Development
Brand Merchandise

PROBLEM

The challenge was to create something that felt premium to match House of Pyramids' high-end clientele, without it being predictable or stuffy. We needed to develop a visual identity that reflected the grandeur and luxury of the industry, with the boldness and originality of the experiences House of Pyramid creates.

The identity also needed to work across a wide range of applications, from presentations and digital content to event materials and large-scale environments, while remaining recognisable and cohesive and easy to use.

SERVICES

We refreshed the House of Pyramid identity, starting with a clear strategic foundation that combined its Soho energy and music & theatre roots with the polish and credibility needed to compete at the highest level. We defined the brand positioning as luxury meets provocation, which informed the visual identity and graphic language, balancing editorial edge with heritage graphics and neon pops of energy.

We then translated this into comprehensive brand guidelines and key applications, creating a cohesive system that reflects House of Pyramid’s multidisciplinary approach.

OUTCOME

Since the rebrand, the identity has received strong feedback and helped House of Pyramid present itself with greater confidence, including working with brands such as LIDL. The new business materials have also streamlined day-to-day processes, making it easier for the team to create consistent communications and use the brand across every touchpoint.

The result is a brand that feels established yet unexpected, giving House of Pyramid a stronger presence while leaving room for the experiences themselves to take centre stage.