The Good stf
PLAYMAKER CREATIVE CLUB
PLAYMAKER CREATIVE CLUB
SCOPE
SCOPE
Playmaker came to us with a clear vision for a creative agency that sat at the intersection of sport, fashion and culture. The challenge was to turn that vision into a distinctive brand world that could feel credible within the sports industry while having the energy and character of a fashion brand.
We developed the visual identity from the ground up, creating a flexible system that could work across everything from digital and social to merchandise, campaigns and physical spaces.
Playmaker came to us with a clear vision for a creative agency that sat at the intersection of sport, fashion and culture. The challenge was to turn that vision into a distinctive brand world that could feel credible within the sports industry while having the energy and character of a fashion brand.
We developed the visual identity from the ground up, creating a flexible system that could work across everything from digital and social to merchandise, campaigns and physical spaces.
SERVICES
SERVICES
Visual Identity
Social Templates
Presentation Suite
Website Design
Website Development
Video Ident
Visual Identity
Social Templates
Presentation Suite
Website Design
Website Development
Video Ident
PROBLEM
PROBLEM
Playmaker needed an identity that felt different from the more conventional visual language of the sports industry. It needed to communicate creativity and expertise without losing the energy, personality and playfulness at the heart of the brand.
The identity also needed enough flexibility to grow with the business, giving the team a clear framework for creating consistent work across a wide range of touchpoints.
Playmaker needed an identity that felt different from the more conventional visual language of the sports industry. It needed to communicate creativity and expertise without losing the energy, personality and playfulness at the heart of the brand.
The identity also needed enough flexibility to grow with the business, giving the team a clear framework for creating consistent work across a wide range of touchpoints.
SERVICES
SERVICES
We developed the Playmaker brand identity from the ground up, from the logo suite and distinctive typography through to colour, graphic assets, iconography and the wider visual language. We then translated the identity into a comprehensive set of brand guidelines, alongside the digital and physical applications needed to bring it to life.
The result was a flexible brand system that gave the Playmaker team the tools and direction to create consistently across every touchpoint, while still leaving room for the identity to evolve.
We developed the Playmaker brand identity from the ground up, from the logo suite and distinctive typography through to colour, graphic assets, iconography and the wider visual language. We then translated the identity into a comprehensive set of brand guidelines, alongside the digital and physical applications needed to bring it to life.
The result was a flexible brand system that gave the Playmaker team the tools and direction to create consistently across every touchpoint, while still leaving room for the identity to evolve.
OUTCOME
OUTCOME
The result was a brand that pushed Playmaker beyond the expected visual language of the sports industry, giving them an identity with genuine presence across sport, fashion and culture.
Since the rebrand, Playmaker has landed significant new clients, produced clothing, launched brand content and built thriving blog and social channels, while receiving consistently strong feedback from clients including major names such as Red Bull.
The identity gives Playmaker a brand that feels established, recognisable and ready to grow, with the flexibility to move from a considered editorial aesthetic into bold, playful sports-led creative.
The result was a brand that pushed Playmaker beyond the expected visual language of the sports industry, giving them an identity with genuine presence across sport, fashion and culture.
Since the rebrand, Playmaker has landed significant new clients, produced clothing, launched brand content and built thriving blog and social channels, while receiving consistently strong feedback from clients including major names such as Red Bull.
The identity gives Playmaker a brand that feels established, recognisable and ready to grow, with the flexibility to move from a considered editorial aesthetic into bold, playful sports-led creative.
(01) MERCH
(01) MERCH
(02) MERCH
(02) MERCH
(03) FULL LOGO
(03) FULL LOGO
(04) BRANDMARK
(05) PRIMARY LOGO
(05) PRIMARY LOGO
(06) ICON SUITE
(06) ICON SUITE
(07) ICONS IN USE
(07) ICONS IN USE
(08) ICONS IN USE
(08) ICONS IN USE
(09) ICONS IN USE
(09) ICONS IN USE
(10) WEB DESIGN
(10) WEB DESIGN
(11) LOGO STAMPS
(11) LOGO STAMPS
(12) BRANDING GUIDELINES
(12) BRANDING GUIDELINES
(13) SOCIAL MEDIA
(13) SOCIAL MEDIA
(14) SOCIAL MEDIA
(14) SOCIAL MEDIA
(15) MARKETING COLLATERAL
(15) MARKETING COLLATERAL
(16) MARKETING COLLATERAL
(16) MARKETING COLLATERAL
If you want to level up your branding with someone who is reliable, thoughtful, creative and accountable then look no further.
If you want to level up your branding with someone who is reliable, thoughtful, creative and accountable then look no further.
I had a clear vision of how I wanted our new branding to look but was nervous about picking the right person to bring it to life. From the very first call, Steph understood what we were creating and evolved it further than we ever thought possible. The creative process was clearly communicated, fairly costed and every deadline was met. Feedback rounds were concise and actioned quickly too. The final output: brand guidelines, website, animations, social templates, logos and fonts - all of which were curated and presented professionally and beautifully. The feedback since launching Playmaker Creative Club has consistently been related to how amazing the branding looks. Since then, we've made clothing, won new business, shot some awesome brand content and created thriving blogs and social accounts all spawned from the incredible work by Steph."
I had a clear vision of how I wanted our new branding to look but was nervous about picking the right person to bring it to life. From the very first call, Steph understood what we were creating and evolved it further than we ever thought possible. The creative process was clearly communicated, fairly costed and every deadline was met. Feedback rounds were concise and actioned quickly too. The final output: brand guidelines, website, animations, social templates, logos and fonts - all of which were curated and presented professionally and beautifully. The feedback since launching Playmaker Creative Club has consistently been related to how amazing the branding looks. Since then, we've made clothing, won new business, shot some awesome brand content and created thriving blogs and social accounts all spawned from the incredible work by Steph."
Projects
CASE STUDIES
CASE STUDIES
WORK
STUDIO
ART&COMMUNITY
START A PROJECT
WORK
STUDIO
ART&COMMUNITY
START A PROJECT
WORK
STUDIO
ART&
COMMUNITY
START A PROJECT
WORK
STUDIO
ART&
COMMUNITY
START A PROJECT